1-04 – Book to Look Inside IDEA


This is an OLD IDEA that we’ve made NEW AGAIN!

This is an OLD IDEA that we’ve made NEW AGAIN!  You’ve all heard of “Book to Look”  You understand that some people just can’t stand it!  They want to know what is inside!  They want to be enticed to book a party!  Their curiosity and their belief that they have a chance to earn a great prize is just the little bit of incentive they need to make the decision to book!

The OLD Idea was to prepare envelopes with certificates for prizes inside.  Then use the “Book then Look” Stickers on the envelopes.  Once they book, they get to look.   But we’ve now taken it many steps further!

With this NEW idea you not only have envelopes with the cute stickers on them, but we’ve created BAG Toppers with the “Book to Look Inside” slogan.  You put a gift inside the BAG and of course when they book, they get to look!  The BIG BAG is bound to get their attention but we also have some darling little paper purses with the same graphic AND some cute CARD HOLDERS!

The idea is to prepare a whole bunch of the items at once, include some items of BIG VALUE– like an expensive product you got for a really good deal, plus a bunch of others.  Then say, “I have a whole bunch of “Book to Look” gifts available.  When you book a party or show on the available dates on my “Book to Look” Board you’ll get to pick one of them.  Now, the gifts are valued at $??? to $??? or __% to __% off on your order!  It is up to chance and of course it is up to YOU!”
(Now, if you don’t want to use the “Board” for available dates, you don’t have too, but this is a great way to keep your calendar full!!)
WHY should you prepare a whole bunch at the same time?  

  • 1 — Because you can continue to use the from ___ to ___ value until all the gifts are gone, even if the higher value gift was picked at a previous party because your statement of the values when you prepared it are true.  You don’t have to continue to replace the higher value gift if it was already chosen.
  • 2 — The more prizes you have, the greater the curiosity!

More suggestions:

  1.  Show the prizes or pass out the envelopes early to create curiosity.
  2. Be sure to mention the advantages to booking throughout your demonstration. (Just short little “one liners” like, “You could get this FREE when you book tonight with me (as well as one of the great gift bags or envelopes)!
  3. Put the “Ask me about Book to Look” stickers in your catalogs and ON you order forms!  Why, because in your catalogs, your guests will be reminded again and again.   But why on the order form?  When you are checking her out, you’ll see the sticker and it will remind you to ASK her if she is going to choose a Book to Look gift?

Be sure to ALWAYS say that they actually receive the prize AT their party that is held on the date specified!  If they want to book on a different date- that is great- but you don’t need to give the prize if you’ve already specified that it is for booking on a specific date.

Now, we’ve made it even EASIER to give the prize as well!  We’ve created a Postcard and Business Card size card that says, “Look what you get because you’ve BOOKED! TEXT READS: Thank you for booking with me!  We will have so much fun!  Be sure to fill out your Wish List as my goal is to help YOU earn FREE products!”  Your gift for booking and holding your event on the date we’ve set is: ____________.  I will either bring your gift with me to your event or include it in your event order!
Of course we also have these available so YOU can print whatever you want ONTO the cute graphic cards using our FREE Templates.

Go ahead and get started.  Try this concept of putting this selection of “Book to Look Inside” products around the room and in your display.  You’ll have people filling your available dates!
See our Money Saving K-Packs!


DELUXE pack so you can prepare 14 gifts all at the same time

We have TWO!  One is a STARTER PACK with just ONE of each of the gift ideas.

The other is the DELUXE pack which includes TWO large bags, 4 purses, 4 Card Holders and 4 Envelopes with Postcard and Stickers!  This way you can prepare 14 gifts all at the same time!
If you want to do it all separately, the stickers, bags, card holders, postcards, etc are all available individually.

Here is the link to the CATEGORY on our website so you can see ALL of these products.


Posted by jennyb

Hi everyone, I am Jenny Bywater, known as Jenny B to the party plan industry. Many of you may know me from the years she brought her fabulous Booster products, of stickers, postcards, etc. to many National Conventions including Tupperware, PartyLite, liasophia, & Mary Kay just to mention a few. I was top sales in a party plan company and then started “The Booster” over 33 years ago with the goal of helping those in the Party Plan profession to “Boost their sales and Brighten their image!” I have done this, helping well over a million consultants - and the successful consultants is still growing. I am excited to introduce you to my new, “How to have $1000 Parties System” based on proven techniques that REALLY WORK! You'll find details about this SYSTEM and Booster Products throughout this Blog and on our website at www.thebooster.com


Kenethia Swanson

Hi Jenny! The Women’s Expo is coming to Arizona and I want to have a successful event. Do I give the bags to the future Hostess empty? Do I keep them? I’m in turmoil over this and other things because it will be my first. I’ve picked 12 dates and times that I think are good but I want it to easy as 123 to party with me. I made sure that they weren’t book past 2 weeks after event.

Hi Kenethia. You have whatever gifts you want to give ia ALL the Bags, envelopes, etc. Whatever one they pick, they get the prize that is in it. I suggest you have the “Book to Look” Erse Board (EB10907) http://www.thebooster.com/all-other-products/6067-eb1143-book-to-look-erase-board.html up in your display with the dates you have available. When they book on one of those dates they get to pick from one of your “Book to Look” prizes. It might be tough to do 12 events in two weeks so you might want to have the month after the event available. If you have more ??, just let us know. –Jenny B

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