Prepare your catalogs for fabulous fall (or anytime) sales! Your catalogs are your most effective tool to generate sales. Use stickers throughout your catalogs to draw attention to your specials, new items, gift ideas, etc. Use our folders to add pizzazz to your presentations while planting booking and recruiting seeds.
In the party plan/ direct selling profession, most of you do not have an actual store. Your catalog is your store. It is where your customers can look for special deals, gift ideas, new items, etc. Just as the stores mark their sale racks with bright signs, you need to draw attention to your specials and highlight certain products.
1. Highlight sale items, new products, customer favorites and cash and carry items with stickers.
Just as your local stores arrange sale signs and displays to entice their customers to buy, you should prepare your catalogs to highlight the items you want to sell. Use a variety of stickers to draw attention to products that are great for gifts, specific purposes, etc. You can print what you want on printables. (The colorful borders make them stand out.) Just use the FREE templates on our website. Or, look under STICKERS>S4-Sales to see the selection we offer. If items are NEW, or used for a specific purpose, CUSTOMER FAVORITES, etc. it is a good idea to draw attention to them. Also, we are always open to suggestions for slogans “Pre-Printed Printables” specific to your business. Call us and let us know what you need. (PR stickers)
You may be wondering “why should I put stickers inside each catalog? Is it really worth the effort?”
Think about it a minute. Is it worth it for stores to constantly be changing the products they put on the end of the isles? Do you think they would take the time to do it if it was not effective? You know it works because when you see the display you are drawn to at least take a look and often buy.
So, it is worth it for you to draw attention to products? The answer is definitely YES! Your customers will flip through your catalog over and over again at each party. The stickers are designed to catch their eye. Your customers WILL read the messages. This is how you can highlight your specials, and draw attention to the recruiting information or hostess benefits. Be sure to refer to those pages when you are demonstrating those products or explaining the benefits. You can even use stickers to make TABS on specific pages to make it easy for customers to flip to that page. Just put two stickers of the same size back to back with part of each on the page itself!
2. Put your contact info on every catalog.
On the back of every catalog stick an address label like “Call me anytime to place an order” (PSA4204). Make sure it includes your name, PHONE NUMBER, and email so that anyone who takes that catalog home or gives it to a friend can contact you when they are ready to order or have questions. Plus, these save you TIME. With these you are sticking TWO messages at once and you don’t have to wait for the ink to dry as you do when stamping onto slick catalog paper. Another added benefit is they look so professional and are colorful so they get noticed! Also, we can print your web and email address and it is MUCH easier to read so they can find you- as you know, just one letter that’s hard to read and you’ve wasted your efforts. (Printables are NOT included in the pack- You can purchase them TWO ways online. Either have us print them for you (We’ve just introduced 40 new designs you can have us personalize for you) or you can buy the Printable Stickers where you can use our FREE TEMPLATES to print whatever you want. Think ahead and save with QUANTITY pricing! How many catalogs do you give away in a month?) Also, listen to Jenny B’s RADIO SHOW Week 19 for lots of details on Printable Stickers!
3. Let your customers know they can take the catalog home, order from you anytime, and share it with a friend.
Your Key Pack this month includes TWO combo sheet of Key 4- Sales stickers (SSK4 & SSK4B). On it are stickers that say “Call me anytime to place an order ” (S40247) “Share me with a friend” (S40326) and “Outside orders welcome” (S40376). By putting these on the covers of your catalogs you are encouraging them to order from you again after the party and to share the catalog with their friends.
Please note that most of the stickers on the combo sheets are available individually as well. We have printed the individual item number after each sticker mentioned either on the sheet or online under the main item number. (See upper LEFT corner of each sticker sheet.)
4. Remind your customers of upcoming events they’ll need gifts for and of monthly specials.
Use the “Gifts for all occasions” (S40427) “Gifts for every holiday” (S40492) and “Think ahead- birthdays, anniversaries, weddings” (S43117) stickers near products that make great gifts.
5. Use Booking and Recruiting stickers to highlight specials shown in the catalog or inserts.
This key pack also includes TWO sheets of Key 1- Booking (SSK1 & SSK1B) and TWO sheets of Key 6- Recruiting (SSK6 & SSK6B) combo sticker sheets. Use these throughout your catalogs. For example, if you are doing a special that they can earn a certain item free when they book a party this month, put the “Get this free” sticker (S10236) by the picture of that item in the catalog and refer to it in your demo.
Put the Key 6 recruiting stickers by items they receive in their “Kit,” or on the page where your company talks about your opportunity. This changes the message from something the company is saying to something you are saying! It makes it more personal!
Use stickers on the FRONT of your catalogs. Large or even “Pen-Pal” stickers are great! For example, use the “Every item has 3 prices” large stickers (LS1122) to get people really thinking about the benefits of booking or joining your team.
The “If your heart says yes, but your checkbook says no, book a show!” printable sticker (PS1612) is also great on the outside of your catalog. You can print any message on the bottom half, or use it for your contact info. You could print “book a show during October and receive any item half off.”
6. Remind them of your demo. When your demo is over and customers are looking through your catalogs, wouldn’t you like to remind them about the specials, bonus buys, and gift ideas you’ve talked about? Tell them to turn to certain pages in the catalog during the demo. Show them the item and the sticker by it, so they can find it easier later.
HINT: When a “special” changes and you are still using the same catalog, just cover the previous sticker up with a booking or recruiting sticker of the same shape.
You could even create tabs on some of the pages by sticking a sticker halfway off the page and sticking another sticker on the back side of it. (They could be two different slogans or both the same.) Tab the pages in your catalog that you really want them to turn to. Draw attention to those items during your demo by saying “Please flip to the “Monthly Specials” tab (S40489) and see the item that is 30% off with a $20 order this month.” Then, at the end of your demo, remind them to look at the tabs for the specials mentioned.
7. Prepare your order forms as well!
The impact of your order form is often overlooked. Everyone will be looking at the order form. Be sure to use it to send messages as well. This is a great place to put the “Call me anytime to place an order” sticker (S40247), “Gifts for all occasions” (S40427), and of coarse a “Thank you for your order” sticker (S50223).
8. Save your pens & plant seeds!
Be sure to use “pen-pal stickers” as flags on your pens. The stickers keep your pens from disappearing while planting recruiting and booking seeds! Include a pen with pen-pal inside each folder so they have something to make notes with and fill out their order form with. Your guests will read the messages on the pens over and over again. Draw attention to them during your demonstration. Ask if they have any questions.
9. Put it all together in a guest folder for each customer. The “Guest Folders” are a perfect way to make an eye-catching presentation that draws their attention to the products and services you offer. Give each guest a folder containing the catalog you’ve stickered, sales flyer, stickered order form, pen (with a pen pal sticker), Customer Care Card and your hostess or recruiting info.
The folders are covered with booking, recruiting, and increasing sales slogans such as “Think Ahead… birthdays, anniversaries, weddings”, “Be a hostess”, “Earn some free!”, and “Full time pay…part time hours.” They also include “You are appreciated” to make your customers feel important!
The guest folders have 2 pockets and slots in each pocket for putting business cards or preferred customer cards.
10. Keep attention centered on your products!
Sometimes at a party, people get talking about “other things” like family, work, etc. It can be difficult to focus their attention back on your products. An easy way to do this is refer to a sticker you know is in every catalog. (Our customers tell us they find it most effective when you use at least 1 sticker on every 2 pages. This gives you lots of opportunities to plant not only booking and recruiting seeds but REASONS to buy!) Then throughout your demo invite customers to ask you the questions the stickers may ask. Then those who participate receive a “floating gift” (something nice that goes from person to person as they answer a question,) or use auction money or tickets. The one with the gift at the end gets to keep it!
11. Make the most of catalog parties.
You have no control over what your customers will actually look at in the catalogs when you don’t have a chance to do the live demonstration. Use stickers on the catalogs that you give to hostesses for catalog parties. Your customers will be drawn to the TABBED and stickered pages. For example, include a flyer in each catalog highlighting the specials. Then, put a printable sticker on the flyer or front of your catalog that is printed with “see SALE or NEW items on pages 21 & 24.” Be sure to use booking and recruiting stickers in ALL your catalogs. You never know when seeds that are planted will sprout. But you do know, if you don’t plant the seeds all you’ll be getting is volunteers!
12. Use up old catalogs.
Put the “old catalog poem” large sticker (LS4110) or the “latest catalog” sticker (LS4263) on the fronts of old catalogs you have left over. Leave them at doctor’s offices, waiting rooms, beauty salons, laundromats, work lunch rooms, etc. It’s a great way to use up old catalogs that you’ve already paid for, yet still get your name and products advertised. If a lot of items in the catalog have been discontinued you may want to include a list.
Try the ABCD formula!
A=A success Formula:
If the B for Benefit
is greater than the C for Cost
= D Do It!
Let’s see how this concept fits into the formula:
If you do an average of 2 parties per week with an average attendance of 10 people, that means you see 80 people per month. Let’s say just 20% of those people (2 per party) increase their order by $10.00 because they were reminded about something on a stickered page. That would have increased your sales by $160 for a net profit of $40 (at 25% commission). What if 40% responded with $10.00 more in sales? ($360 profit!) Or what if this increased your average order by $20 instead of $10? You can see how the few minutes and minimal cost of preparing your catalogs can make you lots of extra profit.
Ask yourself the question:
Is the BENEFIT of an additional $120 to $240 PROFIT for 3 months is worth the COST of about $8.00 to prepare enough catalogs to last the 3 months? Remember, if you do MORE parties per week with the same catalogs, your PROFIT is even greater! Then think of the additional benefits of increased bookings and recruit leads and the money you make from that! You never know where those planted seeds might take you. But…
IT IS GUARANTEED you WILL MISS
100% of the opportunities you don’t take!
Now that you’ve done the work to prepare your catalogs, make sure the don’t walk away! Use one of these stickers on the FRONT of each catalog depending on whether or not you offer a “to-go” copy!
Here is the link to the KEY PACK TRAINING CATEGORY on our website where ALL Key 4C- Prepare Catalogs products are shown:
Included in this category is a PDF that you may purchase (but is only 1¢ if you are a member of the Key Pack Club) that goes into this detail, with graphics and even a “Keys to Success Action Steps” section.
We at the Booster do something different from other trainers. We not only provide you with training, but we have the products to make it easy for you to apply what we (and many others) train you to do without having to “re-invent the wheel!” Why spend your time coming up with the products yourself when we have them all done for you?
We keep our prices VERY REASONABLE, in fact, you can join our KEY PACK CLUB and receive a 10% discount on every product we offer as well as additional discounts on the products mentioned in the monthy training.
Click KEY PACK CLUB INFO Category http://www.thebooster.com/281-key-pack-club-info for more details.
We also offer a FREE RADIO SHOW where we discuss this type of training. Here is a link to the RADIO SHOW that covers this topic: