I went to a grocery store today that I don’t go to very often and I was so frustrated! I kept going in circles looking for specific items.
This reminded me of one of the BEST reasons for putting stickers in your catalogs.
FREE AUDIO by Jenny B! I’ve done TWO Audio’s (mp3) of this training so you can download and listen again and again. I’ve included LOTS of examples.
Here is the link to the Audio about STICKERS in your Catalogs:
Here is the link to the Audio about creating ONE-LINERS that will BOOST your Business:
These will OPEN in a new window, and you can listen on your computer, or RIGHT CLICK and SAVE. Then you can put it on your ipod and listen on the way to a party, etc!
So, In this training we are going to discuss a several different concepts and then put them together for the greatest impact.
Let’s go through the Who, What, Where, Why and When of stickers in your catalogs!
WHY use stickers in your catalogs?
1-they draw attention to product benefits and reasons they gotta have it!
2-They create awareness of the services you offer
3-They plant seeds about the benefits of being a host or joining your team
4-They show your enthusiasm for your business because you’re doing something extra.
5-They slow customers down so they take in what is on the pages
6-They change the perception of the corporation sharing messages with them to YOU talking to them.
7- BEST REASON- keep reading the BEST reason is the combination…..
WHAT stickers should you put in your catalogs?
1-SALES (Key 4 stickers) to draw attention to specific offers or specials on your products such as:
S40579 –Customer Favorite, Gotta Try it! Best Seller, Popular Item SET
PR41026 — Easy Online Shopping
S40492 — Gifts every Holiday
PR40272 — Free Gift Wrapping
PR40822B — Shop Online with me
PR40404 — Sale, Buy, New, Sets SET
PR40406 — Love, Need, Want, Have SET
S43117 — Think Ahead! Birthdays, Weddings
PR40262 — Save on Sets!
LS4264 — Husband call, get want!
2-SALES (Key 4 stickers) to draw attention to YOUR (COMPANY) specific products
such as: just too many to mention- check out the TAGS on the VERY BOTTOM LEFT of the website and select a tag that relates to your business.
3-SALES (Key 4 stickers) to let people know how to order or keep in touch with, and order from, you such as:
PSA4204PR — Call me anytime
PR40254 — EMAIL Phone Online Orders
PR41062B — Please Like on Facebook
PSA4205PR — Visit me on Web.
4-BOOKING (Key 1 stickers) to plant booking seeds and let customers know the benefits of hosting a party or show such as:
LS1122 — Every item has 3 prices
LS1261 –Wish I see tonight
PR10658 — Your Wish List Free
PR10810 — Book Could Be Starter Show
PR10928 — Wanted Hosts Earn Free Gifts
PR10435A — Party Easy As 1-2-3!
S10236 — Get this free
S10411 — Why Pay Full Price
S12175 — If Like What See get it Free
S20415A-PR — PERSONALIZED Hostess Never Pay Full
S10517 — If heart yes checkbook no show
5-RECRUITING (Key 6 stickers) to plant recruiting seeds and let customers know the benefits of joining your team such as:
LS6265 — Like it buy little
PR11044 — Love it-Join Team
PR60586B — Really Make serious money
PR60586C — Make Serious Money
PR60801 — Start Your Own Business
PR60903 — Have fun boost income
PR61028 — I Get Paid to Party!
S600497 — What do with Extra $1000 per month
S600494 — $200 a week impact your life
S64017 — I Love What I Do
S64054 — Wanted Enthusiasm
WHERE should you put the stickers your catalogs?
1-On the FRONT and BACK. Use some of the larger designs! Be sure to use the PERSONALIZED sticker with your contact info on the BACK. (Fast, professional, easy to read! See idea T0-16- EASY personalization for more ideas)
2- INSIDE your catalogs. Depending on the size of your catalog, many customers tell us they use ONE sticker on every 2-page layout. They say that the notice customers STOP- look at the sticker and see what is around it (why it is there) before turning the page. It slows them down and draws attention to specific products.
3-EVEN in MINI CATALOGS- follow the same guide lines as above.
4- On the page that talks about your opportunity, be sure to use the “I love what I do, you can too” as it changes the offer on the page from being from your company to relating to YOU- makes it much more personal.
5-Be sure and put a booking sticker on the host info page. Make it personal!
6-SALE stickers- draw attention to specials! (What if the special is a limited time offer and your catalog will be used beyond the sale?– When the sale is over just cover that sticker up with a similar sized booking or recruiting sticker! Simple.
7-TAB pages you want to draw attention to during your party. Overlap a sticker about 1/4″ on one side and put the same shape on the other side to make a TAB. (Or the PEN PAL stickers work great) Then draw attention to them during your party. This will make it easy for guests to find those specific products when it comes time to order.
WHO should get stickered catalogs?
1-Everyone at your parties… the stickers reinforce what you are saying (and remind you to say it– see more about this in the One-Liner training below.)
2-Catalogs used for BOOK parties! You aren’t there to point out specific products so it is even MORE important (if it could be more important!)
3-Catalogs you give to customers to take home. Your stickers may be different than those used at your party, you’ll definitely want to have more of the HOW TO ORDER type with your personalized information and how to order.
HINT- If you have specific catalogs you prepare for your catalogs that you want to use time after time, put this sticker on the front: PR40521 — Catalog for Show not Go
If you have a different catalog for them to take home, use this sticker on the front: PR40405 — Catalog Show NOT To Go- ASK for To Go Copy
WHEN should you sticker you catalogs?
1-When NEW catalogs come out, take ONE and decide which stickers you are going to put on which pages. Some have more white space, some designs will fit perfectly on certain places! Have fun, look at the different designs and plan what goes where. Then, use this as your master and “sticker” a bundle of catalogs at a time! You can even have your kids or a neighbor kid do it. Once you’ve created the master, they just follow!
2- What do you do with LEFT OVER catalogs, or those catalogs you prepared for parties and now the new one is out? Use the OLD CATALOG stickers on the front and back and take them to Doctor offices, hair salons, gyms, any kind of waiting room, Laundromats, etc. and leave a few. WHY use the old catalog sticker? It lets customers KNOW that you KNOW it is outdated and giving them options, instead of them thinking, “Oh, this is outdated” and then throw it away!” You can also put the sticker
WP-PR40447A — Take Me Home Free! so they know they can take it!
OK, now that you have your catalogs stickers- what is the BEST REASON? Well, I’m not quite done presenting the ENTIRE concept…. please bear with me just a little bit longer…
I often teach a concept I call “One Liners”
WHAT are one-liners? They are short little slogans you “Tie” to a product that promote a REASON to buy, book or join your team!
WHY use one-liners? Because your customers don’t have time to tune you out! You’ve seen it happen, you begin your “booking spiel” (speech designed to convince: an irritatingly long or predictably glib speech, e.g. a rambling apology or prepared sales patter) and you lose their attention, they start talking to a neighbor, or bury their head in their catalog. They already decided they were not going to have a party and are definitely NOT interested in joining your company.
But, when you use one-liners throughout your demo (or at other times) you are creating interest and curiosity about your products or opportunities you offer but once you give the one-liner you move on and they only have a chance to question, or generate interest, but not become bored or tune you out!
HOW do you create one-liners? You pick a product and pick a slogan and “tie” them together and memorize them so they just roll off your tongue! (Guess what? I’ve created a PDF you can download along (that includes worksheets) that gives you all the details of exactly HOW to do it) Just order this training item and you’ll get the link to the PDF in your order history. But the simple way is to look through our sticker slogans and work them into your one-liners.
WHEN do you use one-liners? At every party or show! Once you get them learned you’ll find you can “sprinkle” about 10 booking, 10 recruiting and 10 sales one-liners during your demo.
So NOW that you’ve learned about ONE-LINERS let’s get to that BEST REASON: When you tie the ONE-LINER that incorporates a sticker slogan to your product and put the sticker BY that product in your catalog you are creating a BRAIN CONNECTION!
Here’s a few examples:
Find a product in your catalog that is EASY to use, put the PR10435A — Party Easy As 1-2-3! by it. During your demo, ask your customers to flip to page ____ where the sticker and product is (If you have the product in your display, show it) and after explaining a little about the product say, “Using this______ to ______ is as easy as 123 and so is having a party with me! AND MOVE ON TO THE NEXT ITEM IN YOUR DEMO.
Then put the “S10517 — If heart yes but your checkbook says no, book show” sticker by a product that is a little more expensive but is well worth the price. Suggest they flip to that page, demo the item, and say, “Do you know why I put the “If heart yes but your checkbook says no, book show” sticker by ______?” Then wrap your arms around the product and give it a hug and say, “Because I absolutely LOVE this product and I know you will too, and if it is beyond your budget, just book a show and I can help you get it at a discounted price or even for FREE! THEN MOVE ON TO THE NEXT ITEM IN YOUR DEMO.
You will do the SAME thing with RECRUITING and SALES slogans. Then, as your customers flip through the catalog and SEE the stickers they will be reminded of what you said about the products. You’ll be creating a DESIRE for them to have it and their BRAIN will figure out a way for them to get it! That’s called the BRAIN CONNECTION and you’ll be AMAZED how they’ll remember when you make that connection!
Now, this takes me to my GROCERY STORE analogy and the BEST REASON for combining these two concepts. Just as we all like shopping in a grocery store where we know where everything is, your customers will ENJOY shopping from your catalog when they know where to find the different products! The stickers make it EASY for you to refer to the products in your catalog and they’ll not only know WHERE to find them, but they’ll remember WHY they want to have them!
So with your catalogs and one-liners, you have a chance to make an impact- with a little more effort and combining these concepts will be a MUCH bigger impact.
Visual + Audio + Product = Awareness + Interest + Purchase
So please, go to this training idea CATEGORY on our website.
Order the training item 0-17-PDF – Stickers in your catalogs relate to One Liners! to get the PDF which includes complete instruction and worksheets on HOW to create one-liners for YOUR product and company. For a limited time it is FREE with an order! Then scroll down, in the category as I’ve listed some of our most popular stickers for you to use in “stickering” your catalogs!
NOTE: I’ve also created a PDF of the information above. All you need to do to get it is go to the 0-17-PDF – Stickers in your catalogs relate to One Liners item mentioned above and click the DOWNLOAD TAB. Then download it to your own computer. Be sure to ADD THE ITEM to your cart and process it to get the PDF of the One-LINER Instructions and worksheet.
As you know, I can’t guarantee what WILL happen, but I can guarantee you WILL MISS 100% of the opportunities you don’t take. You just never know what phrase or slogan will impact someone. At the very least, you’ll be planting seeds and showing you are committed to your business. Have fun!
Click this CATEGORY link to order the products:
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DS The Booster which is dedicated to those who LOVE Booster Products. It is a closed group so you’ll have to request to be added. This group is for sharing ideas and information about TheBooster.com and all of its products. Anyone from any company is welcome.
Here is the link. https://www.facebook.com/groups/DSTheBooster/